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职场英语听说教程(第三册)(新视界大学英语系列教材)(附赠光盘)

作  者:吴松江总主编 李蕊主编

出版时间:2015-08-28 字  数:360 千字
书  号:211268 ISBN:978-7-300-21126-8
开  本:16 包  装:平
印  次:1-1 译 者:

定价:¥38.00

内容简介

《职场英语听说教程》以功能、题材、情景为编写主线,辅以多元职场文化背景,置英语学习于不同职场环境之中。既注重培养学习者听的领会能力,又注重发展他们说的产出能力。精心设计内容与环节,由浅入深,循序渐进,引导学习者逐步掌握职场听说策略,以最终实现使用规范得体的英语进行有效职场交际为目的。第三册的主题围绕“奋战职场”,内容涉及公司文化、商务禁忌、问题与对策、市场营销、商务谈判等以能力奋战职场的活动。

作者简介

吴松江,福州大学教授,硕士生导师,现任福州外语外贸学院校长助理,学科带头人,中国大学外语教学研究会常务理事、 福建省大学外语教学研究会会长、全国报告文学理论家联谊会副会长、中外传记文学研究会副秘书长、福建省外国语文学会副会长、福建省翻译工作者协会副会长。先后主持23项省、部、厅级科研课题。出版专著、教材、译著与词典61部(册),发表论文40余篇。主要研究方向:西方文艺批评理论、英美纪实文学、翻译、英语教学。

章节目录

Unit One Company Profiles
Unit Two Corporate Culture
Unit Three Business Taboos
Unit Four Problems and Solutions
Unit Five Sales and Marketing
Unit Six Presentations and Reports
Unit Seven Business Negotiations
Unit Eight Signing Contracts
Appendix I Script and Key
Appendix II Glossary
Appendix III Language Points

精彩片断

Unit Two Corporate Culture
Objectives
In this unit, you shall
learn how to explore information about corporate culture;
be able to start a conversation about one’s company culture;
learn how to identify signpost words;
test your ability to understand detailed information.
Background Information
Every company has a corporate culture. It is developed over time as a company goes through changes, with acquisitions and divestitures. Not every company has the same type of culture. More established companies, such as Walmart and McDonald’s, have a culture that has been developed over time and more traditional in nature. Newer companies, such as Silicon Valley firms like Google, have a more untraditional culture that would not work in more established firms. However, for every company events take place that cause changes to be made to the culture so that the company can continue evolving.
At the heart of a corporate culture is a mission statement. This defines the company’s values and should show the company’s employees the way in which the company wants them to follow. The mission statement may be amended over time as the company grows and the focus of the business may change.
Following on from the mission statement are the company values that guide employees with a set of expectations that the company expect so that the company’s vision can be realized. These may include values on how to treat customers, suppliers, and even fellow employees.

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