Unit Two Corporate Culture
In this unit, you shall
learn how to explore information about corporate culture;
be able to start a conversation about one’s company culture;
learn how to identify signpost words;
test your ability to understand detailed information.
Every company has a corporate culture. It is developed over time as a company goes through changes, with acquisitions and divestitures. Not every company has the same type of culture. More established companies, such as Walmart and McDonald’s, have a culture that has been developed over time and more traditional in nature. Newer companies, such as Silicon Valley firms like Google, have a more untraditional culture that would not work in more established firms. However, for every company events take place that cause changes to be made to the culture so that the company can continue evolving.
At the heart of a corporate culture is a mission statement. This defines the company’s values and should show the company’s employees the way in which the company wants them to follow. The mission statement may be amended over time as the company grows and the focus of the business may change.
Following on from the mission statement are the company values that guide employees with a set of expectations that the company expect so that the company’s vision can be realized. These may include values on how to treat customers, suppliers, and even fellow employees.